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Social accounts are a critical part of the sales funnel. The process through which a new contact becomes a customer. Word of mouth drives 20 to 50 percent of purchasing decisions. When we get people talking about our product or company on social media, we build brand awareness and credibility and set our self up for more sales. One key way to drive social word of mouth is to partner with influencers. The people who have a large following on social media and can draw the attention of that following our brand. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and e-commerce. The time is right to align our social marketing and sales goals. Promoting content on social channels is a great way to get smart, well-researched content in front of new people, proving our expertise and growing our audience. Social networks give the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with our brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.


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